Sellique
A unique way of selling.
The Problem
How do you get leads from content?
Is virality related to the number of leads?
Virality ≠ Leads. Here's What the Data Says.
A post with 360K views and another with 1.4M views, 4x more, brought in virtually the exact same number of followers: 522 vs. 525.
For founders specifically, the data strongly favors depth and relevance over reach.
Among decision-makers who went as far as researching a new offering because of thought leadership content, about 23% ultimately started doing business with that company, i.e., became a customer.
That means that if 50 decision-makers read the content and get curious enough to research the company.
23% of 50 = ~11 new customers, from content alone, with no cold outreach, no ads.
Thus, creating content that shows your expertise brings in the most number of conversions.
What’s the best way to show your expertise?
Doing sh*t and talking about it.
The Solution
How can we solve this problem?
The only solution is, you do stuff and then talk about it.
Is there a way to 10x the reach with the same effort?
YES. Theres is.
The prospect uploads a video on Youtube talking about something they did.
We transcribe it and find what can be used as visuals from the video.
If nothing is found, we create a visual using AI (nano banana).
A. Then create a post (using AI) on Linkedin and use a format that Linkedin has rewarded before.
We create the post follwoing structural guidlines we've extracted form Linkeidn posts that have performed really well.
Post it.
Create and manage profile along with the landing page.
B. Then create a post on X (using AI) and use a format that X has rewarded before.
Again, train the AI on content that has performed well on X.
Post it.
C. Then create a post on Reddit. Find all relevant communities and create a post.
E. Create a post on Skool.
F. Automatically replying to comments.
This done over a period of 3-6 months will yield consistent lead flow through content.
My Socials
